Well, friends, we’ve made it through another year—and what a year it’s been! In 2024, we completed over 8,760 appointments, maintained an impressive 89% occupancy rate, and welcomed 1,542 new guests into the Fika family. If that doesn’t speak to the incredible dedication of this team, I don’t know what does! But beyond the numbers, this year was about leaning into courage, trusting our instincts, and making space for what truly serves our team, our clients, and the heart of Fika Beauty Studio. And wow, did it pay off.
Let’s start with the professional highlights, because this team absolutely crushed it. Tat, Makayala, Kennedy, and Samantha were among the first stylists to attend a class at Oligo’s stunning new Montreal Academy, while Shannon and Kennedy road-tripped to a Boho Blonde class in Montreal that left us buzzing with inspiration. We welcomed the brilliant Bailey Winter for a razor-cutting and layering demo and geeked out at Canrad during a Formula 101 class. And, of course, Jerry Chang’s technical training with Oligo gave us the tools to up our game even more. Plus, a massive congratulations to Grace, Bree, and Makayala, who passed their license exams this year—you make us so proud every single day!
Beyond the technical growth, this year was also about listening to our gut and making decisions that aligned with our values. Sometimes that meant saying goodbye to people or practices that didn’t quite fit anymore. While those moments were hard, they were necessary, and they opened the door for new opportunities, stronger connections, and the kind of clarity that comes when you’re brave enough to choose what’s right over what’s easy.
Now for the personal milestones—because this year wasn’t just about hair, nails, brows, and lashes. Tat got engaged in the Bahamas, and trust us, we screamed at her photos—they were that good. Natasha spent her honeymoon exploring Japan, and we couldn’t be happier for her. Sophie shared her exciting baby news in August, and Samantha followed with her own announcement a few months later—Fika babies everywhere in 2025! And, of course, Annie officially became Mrs. Bennett this year. We had the absolute honor of helping her get ready on her big day at Fika—cue all the happy tears.
Of course, we made sure to have plenty of fun as a team. We kicked off the year with a blissful spa day at Koena (10/10 recommend), celebrated Grace getting her first car with a little team cheer, and laughed until our cheeks hurt during our Fika Retreat in Calabogie. Rachel’s karaoke blowout good bye party was an absolute vibe, and our first official Content Day gave us the chance to showcase all the magic we create together.
And finally, this year marked four amazing years of Fika Beauty Studio. It’s wild to think about how far we’ve come since the day we opened our doors. Fika has grown into something so much bigger than we ever imagined—a space where people feel confident, cared for, and empowered to be themselves.
As we step into 2025, we’re carrying the lessons, the love, and the excitement from this year with us. We’ve got big plans on the horizon (seriously, you’re not ready), and we can’t wait to share them with you.
To our clients: thank you for trusting us with your beauty and your stories, for bringing your energy into our studio, and for making every day at Fika something special. To my incredible team: thank you for being the heart and soul of this place, for showing up every day with passion, and for reminding me why I love what we do.
Here’s to 2025—let’s make it even better.
With love and gratitude,
Shannon & The Fika Beauty Team 💖
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